Reduce Friction
Make prices "feel" smaller and easier to process with fluency tactics.
Control Perception
Use Anchoring to make your standard price look like a bargain by comparison.
Nudge Upgrades
Use the Decoy Effect to steer customers from the cheap plan to the premium one.
Psychology Toolkit
Charm Pricing
POPULAROptimizer for endings.
Open Tool
Anchor Pricing
Reference contrast effects.
Open Tool
Decoy Effect
Structure tiered choices.
Open Tool
Price Presentation
Typography & formatting.
Open Tool
Scarcity/Urgency
FOMO & loss aversion.
Open Tool
Bundle Psychology
Framing benefit vs cost.
Open Tool
Left Digit Bias
The $19.99 cognitive shift.
Open Tool
Framing Generator
Rule of 100 optimizer.
Open Tool
Message Tester
Heuristic copy analyzer.
Open Tool
Visual Anchor
Layout hierarchy designer.
Open Tool
Perceived Value
Score intangible assets.
Open Tool
Prestige Pricing
Veblen luxury modeling.
Open Tool
Perception Survey
Reputation sentiment audit.
Open Tool
Value Prop Score
Headline strength check.
Open Tool
The Irrational Consumer
Traditional economics assumes people calculate value rationally. Behavioral economics knows they don't. We use heuristics (mental shortcuts) to judge price quickly.
Key Principles:
- 1Left-Digit EffectBecause we read left-to-right, $29.99 feels closer to $20 than $30. This single penny difference can increase sales volume by over 20%.
- 2Contextual AnchoringA $50 wine bottle looks expensive on a shelf of $10 bottles. It looks cheap on a shelf of $200 bottles. You can control perception by changing the surroundings.