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SALES TEMPLATE
Value-Based Pricing Proposal Template
A framework to structure consulting proposals based on ROI delivered, not hours worked.
LIVE PREVIEW
| Option | Scope of Work | Business Impact (Value) | Investment (Price) | ROI for Client |
|---|---|---|---|---|
| Option 1: Audit | Assess current state | Identify $100k savings | $10,000 | 10x |
| Option 2: Implementation | Fix the problem | Realize $500k gain | $75,000 | 6.6x |
| -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- |
Instructions
- 1Anchor on Value: Always state the client's financial gain first.
- 2Offer Options: Give 3 tiers (Audit, Done-With-You, Done-For-You).
- 3Avoid Hourly Rates: Shift the conversation to outcomes.
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Move from 'hired hand' to 'trusted advisor' by pricing the result, not the effort.
Key Features
ROI Formulas: Justify high fees.
Tiered Options: Price laddering.
Common Use Cases
Consultants: High-ticket sales.
Coaches: Package design.
Frequently Asked Questions
What if value is intangible?
Quantify the risk of inaction or cost of failure.