eBay Pricing Calculator
Compare Auction vs Buy It Now (BIN) profitability. Account for Final Value Fees, Promoted Listings, and shipping variance.
Listing Details
Net Profit Scenarios
Profit Scenarios
Target Profit: $19.41
Buy It Now
Safe bet. You lock in $19.41 profit (35.3% margin).
Auction Risk
If bidding stalls at 80% of value, profit drops to $10.74. Ensure this is still positive!
Fee Impact
Fees eat approx $7.59 per sale. That's 13.8% of total revenue.
Execution Steps
Enter your Item Cost and Shipping details.
Set your 'Target Price' (What you hope it sells for).
Adjust the Fee % (eBay varies by category, usually 10-15%).
The tool visualizes 3 outcomes: A standard BIN sale, a poor Auction result, and a bidding war result.
Pro Strategy
- Use Auctions for unique/rare items where price discovery is needed. Use BIN for commodities where market price is known.
- Always calculate fees on (Price + Shipping). Charging more for shipping increases your fees.
- Start auctions at the lowest price you are willing to accept (Cost + Fees) to guarantee no loss, rather than $0.99.
Core Concepts
Final Value Fee (FVF)
eBay charges a % of the TOTAL amount of the sale, including shipping and tax. Don't forget this applies to shipping revenue too.
Auction Risk
Auctions have a lower floor (you might sell for less than target) but a higher ceiling (bidding wars). BIN offers certainty.
Promoted Listings
An optional ad fee paid only when the item sells. Essential for visibility in crowded categories.
What is eBay Pricing Calculator?
This calculator breaks down the unit economics of an eBay transaction. It projects net profit across three likely outcomes to help sellers decide between listing formats (Auction vs Fixed Price).
Best For
- • Listing a new item type.
- • Deciding on an auction starting bid.
- • Auditing fee impact on margins.
Limitations
- • Does not include store subscription discounts.
- • Tax rates vary by buyer location.
Alternative Methods
Fee Calculator
General marketplace comparison.
Industry Applications
See how this methodology generates real revenue uplift in different sectors.
Vintage Seller
Items selling too cheap on auction.
Switched to BIN with 'Best Offer' enabled.
Electronics Flipper
High return rates killing margin.
Calculated 'Net Profit' including 5% predicted return loss.