Shopify Bundle Profitability
Optimize 'Frequently Bought Together' offers. Calculate the margin impact of bundling products to increase Average Order Value (AOV).
Bundle Components
Profit Comparison
Bundle Economics
Profit Lift: +$4.50
The Win
By giving a $10.50 discount, you convinced the customer to buy Item B, generating an extra $4.50 in profit.
Margin Check
Your bundle margin is 66.4%. Ensure this is above your minimum threshold.
Recommendation
Accretive. This bundle strategy increases total profit per order.
Execution Steps
Enter Price & Cost for the Main Product (A).
Enter Price & Cost for the Add-on Product (B).
Set the 'Bundle Discount %' (e.g. 15% off).
Compare the 'Bundle Profit' to selling Item A alone. If it's higher, the bundle is accretive.
Pro Strategy
- The add-on (Item B) should generally be lower cost and high margin (e.g., cables, socks, warranties).
- Keep the discount under 20% to maintain value perception.
- Use apps like 'Bundles.app' or 'Frequently Bought Together' on Shopify to automate this.
Core Concepts
AOV Expansion
Bundling is the fastest way to increase Average Order Value. It encourages customers to spend more in a single transaction.
Incremental Profit
Even if the margin % drops due to the discount, the total profit $ should increase. You bank dollars, not percentages.
Shipping Efficiency
Shipping two items in one box is cheaper than two separate orders. Bundling improves logistics margins (not calculated here, but significant).
What is Shopify Bundle Profitability?
This calculator performs a basket analysis. It compares the unit economics of three scenarios: Buying just the hero product, buying the bundle at a discount, and buying both items at full price (ideal but rare).
Best For
- • Setting up Shopify upsell apps.
- • Planning holiday gift sets.
- • Clearance strategy.
Limitations
- • Does not include shipping cost savings.
- • Assumes linear demand.
Alternative Methods
Multi-Buy Calc
For 'Buy 2 Get 1' style same-product bundles.
Industry Applications
See how this methodology generates real revenue uplift in different sectors.
Skincare Brand
Low AOV.
Bundled Cleanser ($25) + Moisturizer ($45) for $60 (Save $10).