Protect Brand Equity
Stop unauthorized sellers from devaluing your product with MAP monitoring tools.
Avoid Price Wars
Visualize your position so you can compete on value and features, not just lowest price.
Monitor Changes
See real-time snapshots of how your competitors are adjusting their strategy.
Competitor Tools
Competitor Snapshot
POPULARMarket position map.
MAP Monitor
Track price violations.
Price Index
Volume-weighted standings.
Positioning Matrix
Price vs Quality mapping.
Reaction Simulator
Predict rival responses.
Price Gap Analyzer
Premium vs Discount tracking.
Category Benchmark
Full industry spectrum.
Intensity Rating
Market aggression score.
Share of Wallet
Untapped account potential.
Cannibalization
Stolen sales predictor.
Power Index
Leverage & Moat score.
Substitute Comparison
vs. DIY or Free alternatives.
Feature Price Map
The Fair Value line.
Why Track Competitors?
In the age of Google Shopping and Amazon, price transparency is absolute. Consumers can compare your price to five competitors in seconds. If you ignore this data, you are pricing in a vacuum.
Strategic Applications:
- 1Positioning ValidationIf you claim to be a "Premium" brand, your price MUST be higher than the average. If you are priced at the average but claim luxury status, consumers will be confused.
- 2MAP EnforcementFor manufacturers, a single retailer breaking Minimum Advertised Price (MAP) can cause a cascade of price matching bots, destroying your margin across the entire internet in hours.