Cart Abandonment Recovery Calc
Should you offer a discount to save the sale? Calculate the ROI of sending a coupon code to abandoned carts vs doing nothing.
Funnel Inputs
Net Recovery Comparison
The offer pays for itself.
Recovery Analysis
Profitable Strategy
Net Gain
You generate an extra $12,500 in profit by sending the offer.
Cost of Discount
You 'spend' $2,500 in discounts to capture the extra volume.
Efficiency
You recovered 25,000 in revenue, compared to 10,000 organic.
Execution Steps
Enter the Total Value of Abandoned Carts per month.
Estimate your 'Organic Recovery Rate' (people who come back without a coupon).
Set your 'Discount Offer' (e.g. 10% off).
Estimate the 'Boosted Recovery Rate' (Lift from the offer).
The tool calculates if the discount pays for itself in net profit.
Pro Strategy
- Don't lead with the discount. Send a 'Reminder' email first (0% cost). Send the discount code in the 2nd or 3rd email only to stubborn abandoners.
- Offer Free Shipping instead of % Off. It often converts better and preserves perceived product value.
- If Incremental Net is negative, your discount is too high or your lift is too low.
Core Concepts
Incremental Lift
The extra revenue generated solely by the offer. You must subtract the revenue you would have gotten anyway (Organic Recovery) to see true value.
Margin Bleed
Giving a discount to a customer who was going to buy anyway. This is the main risk of automated coupon flows.
Timing
Sending the offer too soon (1 hour) trains customers to wait. Sending it too late (24 hours) risks losing interest. Test timings.
What is Cart Abandonment Recovery Calc?
This calculator performs a marginal analysis. It compares the 'Status Quo' (Organic Recovery) against the 'Intervention' (Discount Offer). It subtracts the cost of the discount from the gross revenue lift to find the true ROI of the strategy.
Best For
- • Setting up Klaviyo/email flows.
- • Deciding on a Retargeting Ad budget.
- • Evaluating if a '10% Off' popup is worth it.
Limitations
- • Assumes constant cart value (AOV might drop with discount).
- • Doesn't measure long-term LTV impact.
Alternative Methods
Scarcity Tools
Using urgency ('Cart expiring') instead of discounts to recover sales.
Promo Lift Calc
Analyzing general site-wide sales.
Industry Applications
See how this methodology generates real revenue uplift in different sectors.
DTC Brand
Abandonment rate 75%.
A/B tested 'Reminder' vs '10% Off'.