Protect Profitability
Understand the difference between markup and margin so you don't accidentally price too low.
Compare Offers
Quickly decide if "Buy One Get One" is better for your bottom line than "50% Off".
Visualize Unit Economics
See exactly how much fixed cost vs variable cost contributes to your break-even point.
Everyday Utilities
Revenue & Margin
POPULARCost-plus & markup tool.
Break-Even Pricing
POPULARSurvival volume math.
Offer Comparison
BOGO vs % Off vs $ Off.
Change Impact
Net effect on profit.
Customer LTV
Projected profit over life.
Markup Converter
Translate between metrics.
ROI Pricing
Project & tool ROI.
GMROI
Inventory return efficiency.
Contribution Margin
Unit economics analyzer.
Profit Leverage
The 1% price power effect.
Payback Period
Time to recover investment.
Surcharge Calc
Layer fees into pricing.
Breakeven Discount
Max discount floor.
Wholesale vs DTC
Channel profit comparison.
Price-to-Cost
Multiplier & scale analysis.
Incremental Rev
Marginal gain modeling.
Know Your Numbers
Pricing math isn't complicated, but it is unforgiving. A simple error in calculating margin can lead to months of unprofitable sales.
Common Pitfalls:
- 1Markup vs. MarginMany retailers think a 50% Markup results in a 50% Margin. It doesn't. (It results in a 33% Margin). Use the Revenue & Margin calculator to keep this straight.
- 2Ignoring Fixed CostsSelling a product for more than its material cost isn't enough. You must cover rent and salaries. Use the Break-Even calculator to find your true "survival number".