Quantify Demand
Turn vague survey feedback into hard pricing curves and revenue projections.
Psychological Thresholds
Find the exact price where customers switch from thinking "cheap" to "expensive".
Feature Valuation
Understand exactly how much a specific feature (e.g., "5G Support") adds to the price tag.
Research Methodologies
Van Westendorp
POPULARPrice sensitivity meter (PSM).
Gabor-Granger
POPULARDirect willingness to pay survey.
Conjoint Analysis
Feature vs Price trade-offs.
Monadic Testing
Split-cell purchase intent.
MaxDiff Analysis
Rank features by importance.
Brand-Price Tradeoff
Value of brand equity.
Price Laddering
Optimizing Good-Better-Best.
NMS Probability
Newton-Miller-Smith model.
Price Waterfall
Visualize margin leakage.
WTP Survey Builder
Validated survey scripts.
Threshold Detector
Identify psychological cliffs.
Acceptance Curve
Mass market vs Premium zones.
Demand Plotter
Plot historical Price vs Qty.
Optimal Price Finder
Automated profit peak solver.
Feature Scorer
Value vs Implementation cost.
Sensitivity Heatmap
Elasticity across segments.
Attribute Importance
Constant sum scaling.
Value-Based Pricing
Price based on customer ROI.
Stated vs. Revealed Preference
Pricing research is challenging because humans are notoriously bad at predicting their own future behavior. If you simply ask "How much would you pay?", they will lie (often unintentionally).
To get accurate data, we use indirect questioning methods:
- 1Van Westendorp (PSM)Does not ask for a specific price. Instead, it asks about psychological thresholds (Too Cheap vs Too Expensive) to triangulate an optimal range.
- 2Gabor-GrangerSimulates a negotiation. "Would you buy at $50?" If yes, "How about $60?" This forces the respondent to find their breaking point.
- 3Conjoint AnalysisForces trade-offs. "Would you rather have 2x Storage for $100 more, or standard storage for $50 less?" This reveals the true dollar value of features.