Price Rounding Tool
Clean up messy decimals and optimize for psychological perception.
Rounding Logic
Selecting the right ending
Efficiency Gain
Rounding 42.34 to 42.99 adds $0.65 profit per unit.
Left-Digit Protection
Ensure rounding doesn't cross a whole number barrier (e.g. 19 to 20).
Visual Cleanliness
Messy decimals (.34) look unprofessional on marketing assets.
Execution Steps
Enter raw calculated price.
Compare charm vs prestige endings.
Apply to your SKU list.
Pro Strategy
- Use .00 for luxury or emotional gifts.
- Use .99 for BOGO or flash sales.
- Remove all decimals for prices > $1,000.
Core Concepts
Left-Digit Bias
Users perceive 19.99 as significantly closer to 10 than 20.
Cognitive Fluency
Round numbers are easier for the brain to process, leading to higher trust.
Rounding Up
Moving from 19.12 to 19.99 increases revenue by 4% with zero volume loss.
What is Price Rounding Tool?
Uses psychological heuristics to find the nearest charm or prestige ceiling for any raw float.
Best For
- • Post-inflation adjustments.
- • Cleaning up spreadsheet exports.
- • Product launches.
Limitations
- • Doesn't account for currency differences (e.g. Yen).
Alternative Methods
Charm Generator
Specifically focuses on the .99 effect.
Industry Applications
See how this methodology generates real revenue uplift in different sectors.
SKU Clean
Messy price list.
Rounded 1000 items to .99.
Downloadable Resources
No templates available for this tool yet.