Pricing Funnel Calculator
Identify where you are losing revenue. Model the drop-off from Website Visitor to Paid Customer to find your biggest optimization leverage point.
Funnel Steps
User Drop-off
From 4 new customers
The Bottleneck
Revenue: $2,000
Biggest Drop
Look for the steepest step in the chart. That is your priority.
Yield
You generate $0.20 for every unique visitor to your site.
Optimization
A 10% improvement in Activation would yield 2,500 additional revenue.
Execution Steps
Enter Top-of-Funnel 'Monthly Visitors'.
Input conversion rates for each step (Pricing View, Signup, Activation, Payment).
Set your 'Average Contract Value' (ACV).
The tool calculates total New Revenue and highlights the biggest drop-off.
Pro Strategy
- If 'Signup Rate' is low, your pricing might be too high or your sign-up form too long.
- If 'Paid Conversion' is low, your Free Tier might be too generous (giving away the value).
- Improving Activation by 10% often has a bigger revenue impact than doubling traffic.
Core Concepts
Funnel Leakage
The percentage of users lost at each step. Fixing a leaky bucket is often cheaper than pouring more water (traffic) in.
Activation
The 'Aha Moment'. Users who sign up but never use the product (activate) will never pay. This is often a product/onboarding issue, not a pricing issue.
Pricing Page CTR
If this is low, users aren't even considering buying. Your value prop on the home page might be weak or unclear.
What is Pricing Funnel Calculator?
This tool uses a standard waterfall conversion model. It multiplies traffic by sequential conversion rates to calculate the final yield. It highlights the magnitude of drop-off at each stage to prioritize CRO (Conversion Rate Optimization) efforts.
Best For
- • diagnosing revenue stagnation.
- • Setting quarterly marketing goals.
- • Evaluating onboarding UX.
Limitations
- • Assumes linear path.
- • Does not account for time lag (sales cycle).
Alternative Methods
LTV Calculator
Focuses on long-term value rather than acquisition funnel.
Industry Applications
See how this methodology generates real revenue uplift in different sectors.
SaaS PLG
High traffic, low sales.
Found 'Activation' was only 10%.
Enterprise Tool
Low pricing page clicks.
Added 'Pricing' to main nav bar.