MAP Monitoring Dashboard
Track Minimum Advertised Price (MAP) violations across your retail network. Protect your brand value and margin.
Compliance Rate
Compliance Dashboard
Red indicates danger to your channel strategy.
Violations (Red)
These retailers are breaking policy. This hurts your other partners and lowers your brand value.
Compliance Rate
Aim for >95%. If it drops below 90%, you have a systemic issue, and major retailers may stop carrying your product.
Price Erosion
If multiple retailers violate simultaneously, the 'market price' effectively drops, making it hard to ever raise it back up.
Execution Steps
This is a dashboard demonstration. In a live environment, you would upload your SKU list and MAP policies.
The system crawls authorized and unauthorized retailer pages periodically.
Violations are flagged in red when the listed price drops below your MAP.
Use the 'Export' feature to generate evidence for enforcement actions.
Pro Strategy
- Don't just punish violators. Use MAP holidays (allowed discount periods) to give retailers flexibility.
- Focus enforcement on high-volume SKUs first.
- Unauthorized sellers on marketplaces are the hardest to enforce. You often need to use 'Gatekeeping' via brand registry.
Core Concepts
Minimum Advertised Price (MAP)
A policy where a manufacturer sets a minimum price that retailers can advertise a product for.
Brand Erosion
When retailers constantly discount your product, consumers begin to perceive it as lower value, hurting long-term equity.
Channel Conflict
When one retailer (e.g., Amazon) undercuts others, causing brick-and-mortar stores to drop your product because they can't compete.
What is MAP Monitoring Dashboard?
MAP Monitoring protects brand equity by ensuring consistent pricing across channels. It involves automated scraping of retail websites to detect when products are advertised below the agreed-upon minimum price.
Best For
- • Protecting brick-and-mortar partners from online undercutting.
- • Preventing a 'race to the bottom' on marketplaces like Amazon.
- • Maintaining a premium brand image.
Limitations
- • Only tracks 'Advertised' price. Retailers can still sell for less in-cart ('Add to cart to see price').
- • Automated scrapers can be blocked by retailers.
- • Legal enforcement is complex and varies by country (illegal in EU/UK).
Alternative Methods
Unilateral Pricing Policy (UPP)
Similar to MAP but covers the actual resale price, not just advertising.
Authorized Reseller Gating
Strictly controlling who has access to inventory to prevent unauthorized sales.
Industry Applications
See how this methodology generates real revenue uplift in different sectors.
Outdoor Gear Manufacturer
REI threatened to drop the brand because Amazon sellers were undercutting them by 20%.
Implemented strict MAP monitoring and cut off supply to 3 distributors feeding the gray market.
Supplement Brand
Brand value eroded as product was constantly 50% off on eBay.
Used Brand Registry to gatekeep the listing and issued cease & desists to unauthorized sellers.