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Project Rate Estimator

Stop undercharging for fixed-fee projects. Calculate a safe project price that includes risk contingency (scope creep) and guaranteed profit.

Estimation

Quote This Price
$5,760
Effective Rate: $144/hr
Buffer Amount
$800
Pure Profit
$960

The Quote Composition

Why the price is higher than just Hours x Rate.

1

The Risk Buffer (Orange)

This is your insurance policy. If the project goes perfectly, this becomes bonus profit. If it goes wrong, this pays for the extra time.

2

Net Profit (Green)

This is pure business growth capital. It is separate from your salary (which is covered in Labor Cost).

3

Effective Rate

You are effectively charging $144/hr. This higher rate compensates for the risk of a fixed bid.

Execution Steps

1

Estimate the 'Base Hours' to complete the work (be realistic, not optimistic).

2

Enter your 'Internal Hourly Rate' (Cost basis - see Agency Rate Calculator).

3

Add a 'Contingency Buffer' (usually 20-30%) for unexpected issues.

4

Set your desired 'Profit Margin' on top.

5

The tool gives you the Final Fixed Price to quote.

Pro Strategy

  • Never quote based on exact hours. Always add 20% minimum buffer for 'unknown unknowns'.
  • If you finish early, the buffer becomes extra profit (reward for efficiency).
  • The 'Internal Hourly Rate' should include your overhead (rent, software), not just your salary.

Core Concepts

Scope Creep

Projects almost always expand beyond the original brief. A contingency buffer ensures you get paid for this inevitable extra work.

Value-Based Anchor

Use this calculated price as your internal floor. If the value to the client is much higher, increase the profit margin further.

Fixed Price vs Hourly

Clients prefer Fixed Price for budget certainty. Agencies prefer Hourly for safety. This calculator helps you offer Fixed Price safely.

Deep Dive

What is Project Rate Estimator?

This estimator uses a 'Cost-Plus-Risk' model. It starts with the raw cost of labor, adds a risk premium (Contingency) to cover variance, and then adds a target Profit Margin. This structure protects the agency from downside while ensuring healthy profitability.

Best For

  • Quoting fixed-fee projects.
  • Writing proposals for RFPs.
  • Evaluating if a client budget is realistic.

Limitations

  • Depends on accurate hour estimation (which is hard).
  • Doesn't account for opportunity cost (value pricing).
  • Buffer might make you uncompetitive if competitors underprice.

Alternative Methods

Value-Based Pricing

Pricing based on client ROI (e.g. 10% of revenue gain) rather than hours.

Retainer Pricing

Monthly recurring fee for availability rather than specific deliverables.

Industry Applications

See how this methodology generates real revenue uplift in different sectors.

Tech Services

Web Dev Agency

Challenge

Constantly going over budget on fixed-fee builds.

Solution

Implemented mandatory 25% contingency buffer on all quotes.

Profit margin stabilized at 20%. When projects went over, the buffer covered it. When they didn't, the agency had cash to hire better PMs.
Creative

Freelance Designer

Challenge

Clients adding 'just one more edit'.

Solution

Calculated price with a 3-revision buffer baked in.

Client felt getting 'free' revisions was great service, while freelancer was actually paid for them upfront.
Consulting

Marketing Consultant

Challenge

Scope creep on strategy projects.

Solution

Used the calculator to set a fixed price that equaled 150% of estimated hours.

Client loved the certainty of a fixed price. Consultant made $250/hr effective rate.

Common Questions

Growth Partnership

Don't just optimize prices. Dominate your market.

Great unit economics need volume to scale. I partner with select brands to build SEO strategies that drive high-intent, profitable traffic.

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