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AGENCY OPS
Agency Rate Card Calculator
Determine your hourly and project rates based on overhead, billable utilization, and profit targets.
LIVE PREVIEW
| Role / Service | Internal Cost/Hr | Overhead Load | Profit Margin | Target Billable Rate | Market Rate |
|---|---|---|---|---|---|
| Junior Dev | $40 | 1.5x | 20% | $72 | $100 |
| Senior Strategist | $80 | 1.5x | 30% | $156 | $200 |
| -- | -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- | -- |
Instructions
- 1Calculate your 'Burdened Cost' (Salary + Taxes + Benefits).
- 2Apply an overhead multiplier (usually 1.5x - 2.0x) to cover rent/admin.
- 3Check against market rates to ensure competitiveness.
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Stop undercharging. Build a rate card that guarantees profitability for every hour sold.
Key Features
Utilization Logic: Account for non-billable time.
Overhead Allocator: Spread fixed costs.
Common Use Cases
Freelancers: Setting day rates.
Agencies: RFP pricing.
Frequently Asked Questions
What is standard utilization?
75% for production staff, 50% for management.