Charm Price Generator
Convert round numbers into psychologically optimized price points using the Left-Digit Effect.
Choosing the Right Ending
Match the ending to your brand voice.
The Bargain Hunter
If you sell on value/price, use the Charm price ($19.99). It maximizes conversion volume.
The Connoisseur
If you sell on quality/status, use the Round price ($20.00). It reduces cognitive friction.
The Middle Ground
.95 is a great compromise. It feels more 'fair' and less like a clearance bin than .99.
Execution Steps
Enter your base target number.
Review the 3 variations (Deal, Luxury, Fair).
Choose the one that fits your brand voice.
Pro Strategy
- Use .99 for discounts and commodities to signal a bargain. It suggests 'lowest possible price'.
- Use .00 for premium/luxury items to signal confidence. 'We don't need to play games'.
- Use .95 as a 'Classy Charm'—it gets the left-digit benefit without feeling as cheap as .99.
Core Concepts
Left-Digit Effect
Consumers process numbers left-to-right. $19.99 is perceived as closer to $10 than $20 because the first digit is a 1.
Round Numbers
Ending in .00 signals quality and easy processing. Used for luxury and emotional purchases.
Precision Pricing
Random numbers (e.g. $47.32) signal that the price was calculated exactly based on cost, implying fairness.
What is Charm Price Generator?
This tool applies psychological pricing heuristics to a base number. It generates variations based on standard consumer perception models: Charm (.99) for value, Prestige (.00) for quality, and Calculated (.95) for fairness.
Best For
- • Setting final list prices.
- • Running A/B tests on product pages.
- • Formatting discount offers.
Limitations
- • Effect diminishes if used on every single product (looks spammy).
- • B2B buyers are less susceptible.
Alternative Methods
Price Presentation Tool
Formatting the visual font size and color.
Industry Applications
See how this methodology generates real revenue uplift in different sectors.
Clothing Retailer
Women's dress sales were flat at $35.00.
Changed price to $34.99.
High-End Restaurant
Guests complaining about prices.
Removed currency symbols and decimals (e.g., 'Steak ... 45').
SaaS Tool
Churn on $50 plan.
Changed to $49/mo.