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AUDIT CHECKLIST
Psychological Pricing Audit
A checklist to review your product catalog against proven psychological pricing principles.
LIVE PREVIEW
| SKU / Product | Current Price | Visual Format | Strategy Tag | Issue Identified | Recommended Price | Rationale |
|---|---|---|---|---|---|---|
| Luxury Watch | $499.99 | Large Font | Charm | Signals 'Cheap' | $500 | Prestige signaling |
| Clearance Tee | $20.00 | Red Text | Round | Friction | $19.97 | Bargain signaling |
| -- | -- | -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- | -- | -- |
Instructions
- 1Audit: Check every SKU.
- 2Consistency: Match brand voice.
- 3Testing: A/B test changes.
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Ensure your price endings match your brand positioning (Luxury vs Value).
Key Features
Strategy Tags: Charm, Prestige, Anchor.
Fix List: Actionable column.
Common Use Cases
Site Audit: Quarterly review.
New Launch: Pre-flight check.
Frequently Asked Questions
Does font size matter?
Yes, smaller cents (.99) reduce perceived magnitude.