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COPYWRITING
Scarcity & Urgency Scripts
Copy-paste templates for creating ethical urgency on product pages and emails.
LIVE PREVIEW
| Urgency Type | Headline Script | Subtext Script | Trigger Condition |
|---|---|---|---|
| Quantity Scarcity | Only 3 Left at this Price | Reserved in cart for 10:00 | Inventory < 5 |
| Time Urgency | Offer Expires Tonight | Prices go up at midnight. | Sale End Date |
| Social Proof | 12 people bought this in the last hour | High demand item. | Sales Velocity > X |
| -- | -- | -- | -- |
| -- | -- | -- | -- |
Instructions
- 1Be Honest: Fake scarcity destroys trust. Only say '3 left' if there are actually 3 left.
- 2Be Specific: 'Only 3 left' is stronger than 'Low Stock'.
- 3Be Visual: Use progress bars or countdown timers sparingly.
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Drive action without being spammy. Proven scripts for high-converting urgency messages.
Key Features
Trigger Logic: When to show the message.
Ethical Guidelines: Avoiding dark patterns.
Common Use Cases
Black Friday: Flash sales.
Travel Booking: '1 room left'.
Frequently Asked Questions
Does red text work better?
Yes, red draws attention to urgency cues.