Feature-Price Map
Plot Price vs. Feature Score to visualize the 'Fair Value Line'. Identify which competitors are offering more for less, and where you stand.
Feature Score (Y) vs Price (X)
Value Diagnostic
Great Value
Your Ratio
You offer 1.50 points of value per dollar.
Market Average
Competitors offer 0.88 points per dollar.
Verdict
You are underpriced relative to your feature set.
Execution Steps
Rate each competitor's 'Feature Score' (0-100) based on capabilities, specs, or reviews.
Input their current Price.
The chart plots value vs cost. The ideal position is top-left (High Features, Low Price).
The diagonal trend represents the 'Fair Value' line. Products below it are bad deals; above it are good deals.
Pro Strategy
- If you are below the trend line, you must either lower your price or build more features to justify your position.
- If you are far above the line, you have 'Pricing Power' potential. You could likely raise prices and still be a good deal.
- Use this map to spot market gaps. Is there a 'High Feature / Low Price' quadrant open? That's a disruption opportunity.
Core Concepts
Fair Value Line
The trend line that correlates price and performance. In a rational market, you pay more for more features.
Value Advantage
Being 'above the line' means you offer more features per dollar than the market average.
Feature Bloat
Having a high feature score but customers aren't willing to pay for it. You might be over-engineering.
What is Feature-Price Map?
This tool creates a value map (Cost-Benefit Analysis). It helps product managers and pricing teams visualize whether their product is competitively positioned relative to the performance it delivers.
Best For
- • Pricing a new tier.
- • Competitive teardowns.
- • Justifying a price increase to sales.
Limitations
- • Feature quantity does not equal feature quality.
- • Ignores brand equity.
Alternative Methods
Positioning Matrix
Qualitative map (Price vs Quality).
Industry Applications
See how this methodology generates real revenue uplift in different sectors.
Software Tool
Losing deals to cheaper rival.
Mapped features. Rival was 50% cheaper but had 20% of the features.