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MARKET INTELLIGENCE
Competitor Price Matrix
Track your top 5 competitors across key SKUs. Monitor not just their price, but their shipping costs.
LIVE PREVIEW
| Competitor | Product Match | List Price | Current Promo | Shipping Cost | Est. Landed Price | Value Prop | Last Checked |
|---|---|---|---|---|---|---|---|
| My Brand | Hero SKU 100 | $49.99 | None | $0.00 | $49.99 | Premium Quality | - |
| Competitor A | Generic Alt | $45.00 | 10% Off | $5.00 | $45.50 | Low Cost Leader | Today |
| Competitor B | Luxury Option | $65.00 | Free Gift | $0.00 | $65.00 | Status Symbol | Yesterday |
| Amazon | Basics Ver. | $39.99 | Prime | $0.00 | $39.99 | Speed/Convenience | Today |
| -- | -- | -- | -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- | -- | -- | -- |
Instructions
- 1Landed Price: Calculate total cost.
- 2Frequency: Update weekly.
- 3Notes: Use 'Value Prop' column.
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Automated scraping tools miss nuance. This matrix focuses on 'Landed Price'.
Key Features
Landed Price Calculation: Formulas included.
Promo Log: Track seasonality.
Common Use Cases
Weekly Pricing Committee: Standard doc.
MAP Enforcement: Identify violations.
Frequently Asked Questions
How many competitors?
Focus on the critical few (3-5).