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STRATEGY CANVAS
Bundle Pricing Strategy Builder
Worksheet to construct profitable bundles by mixing high-margin and high-demand items.
LIVE PREVIEW
| Bundle Name | Hero Item | Attach Item 1 | Attach Item 2 | Sum of Parts | Bundle Price | Discount % | Total Margin $ |
|---|---|---|---|---|---|---|---|
| Starter Kit | Main Unit ($100) | Case ($20) | - | $120 | $100 | 16.7% | $45.00 |
| Pro Pack | Main Unit ($100) | Case ($20) | Warranty ($30) | $150 | $125 | 16.7% | $85.00 |
| -- | -- | -- | -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- | -- | -- | -- |
Instructions
- 1Hero Item: The main driver.
- 2Attach Rate: Aim for accessories.
- 3Discount: Keep under 20%.
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Design bundles that increase Average Order Value (AOV) while maintaining healthy margins.
Key Features
Component Breakdown: Itemized costs.
Margin Blending: See the total effect.
Common Use Cases
Holiday Gifting: Pre-packaged sets.
Inventory Clearance: Moving slow stock.
Frequently Asked Questions
How many items?
3-5 items is the sweet spot.