Discount Framing Generator
Apply the 'Rule of 100' to choose the most powerful discount frame. Should you say '20% Off' or '$50 Off'?
Deal Parameters
The Winner
Dollar Frame is Stronger
Magnitude Check
20.0 (Percent) vs 30 (Dollars). The brain prefers 30.
Recommendation
Use "$30 OFF" in your headline.
Why?
Because the original price is over $100.
Execution Steps
Enter the Original Price.
Enter the Discount Amount ($).
The tool calculates both % and $ savings.
It highlights the 'Winner' based on the Rule of 100 (which number is physically larger?).
Pro Strategy
- Always use the biggest number. 25% off $20 is better than $5 off. $50 off $200 is better than 25% off.
- Use 'Save $X' for high-ticket items to make the savings feel tangible/spendable.
- Use '% Off' for low-ticket items to make the savings feel significant relative to the price.
Core Concepts
Rule of 100
If price is under $100, percentage discounts usually look larger (20% > $5). If price is over $100, dollar discounts usually look larger ($200 > 10%).
Numerosity Heuristic
Consumers focus on the magnitude of the number itself, often ignoring the unit ($ vs %). We prefer the bigger number.
Contextual Framing
How you present a deal changes its perceived value. 'Save $5' feels different than 'Get $5'.
What is Discount Framing Generator?
This tool applies Jonah Berger's 'Rule of 100' logic to your pricing inputs. It compares the numerical magnitude of the percentage discount vs the absolute dollar discount to determine which frame maximizes the perceived benefit.
Best For
- • Creating email subject lines.
- • Designing ad creatives.
- • Printing physical sale tags.
Limitations
- • Does not account for 'Free' offers.
- • Assumes standard currency (USD/EUR). High-denomination currencies (Yen) always favor currency amounts.
Alternative Methods
Anchor Pricing
Focusing on the 'Was' price rather than the discount.
Bundle Framing
Focusing on what you get for free.
Industry Applications
See how this methodology generates real revenue uplift in different sectors.
Clothing Retailer
Selling a $25 T-shirt with a $5 discount.
Tested '$5 Off' vs '20% Off'.
Furniture Store
Selling a $2,000 sofa with a $300 discount.
Tested '15% Off' vs '$300 Off'.