Pricing Message Tester
Evaluate your pricing copy. This heuristic analyzer scores your headlines based on psychological triggers like Urgency, Value, and Clarity.
Variation A
Variation B
Psychological Profile
Scorecard Result
Winner: Variation B
Urgency Check
Copy A lacks urgency. Try adding a time constraint.
Value Clarity
Check the 'Value' axis. Are you explicitly stating what the user gets? 'Save' and 'Free' are heavy hitters.
Overall Impact
Variation B scored 18 vs 16. It likely has a stronger hook.
Execution Steps
Enter 'Copy Variation A' (e.g. your current headline).
Enter 'Copy Variation B' (your new idea).
The tool analyzes keywords and structure to generate a Scorecard.
Use the Radar Chart to see which variation triggers more psychological levers.
Pro Strategy
- Don't just add urgency for no reason. It kills trust. Only use 'Limited Time' if it's true.
- Focus on 'You' phrasing. Speak to the customer's benefit, not the product's feature.
- Use this tool to filter ideas before A/B testing live.
Core Concepts
Power Words
Words that trigger emotional responses. 'Free', 'New', 'Instantly', 'Guaranteed'.
Cognitive Fluency
Short, simple sentences are trusted more than complex ones. High clarity scores usually correlate with higher conversion.
Value Framing
Explicitly stating the benefit ('Save $50') works better than implied benefits ('Low Price').
What is Pricing Message Tester?
This tool performs a sentiment and keyword density analysis focused on conversion psychology. It checks for the presence of known 'Power Words' and penalizes complexity (Flesch-Kincaid logic simplified).
Best For
- • Brainstorming A/B test ideas.
- • Refining email subject lines.
- • Polishing CTA button copy.
Limitations
- • Cannot understand context or sarcasm.
- • Doesn't account for brand voice (some brands shouldn't use urgency).
- • English language only.
Alternative Methods
A/B Test Generator
Testing live traffic for real statistical proof.
Framing Generator
Specifically testing number formatting.
Industry Applications
See how this methodology generates real revenue uplift in different sectors.
SaaS Landing Page
Headline 'Best Project Management Tool' converted poorly.
Tested 'Get Projects Done 20% Faster'.