Visual Anchor Designer
Design your price tag for maximum cognitive impact. Test how size, color, and position of the 'Anchor Price' affects value perception.
Visual Strategy
Matching design to intent.
The Standard (Layout 1)
Balanced. Good for general ecommerce. Trusted pattern.
The Aggressor (Layout 2)
Big Red Price. High urgency. Best for clearance/sales.
The Minimalist (Layout 3)
Subtle anchor. Best for luxury or modern brands where shouting is discouraged.
Execution Steps
Enter your Selling Price and Anchor Price (MSRP).
The tool generates 3 distinct visual hierarchies used by top retailers.
Compare 'Strikethrough', 'Size Contrast', and 'Color Pop'.
Choose the layout that fits your brand's aggression level.
Pro Strategy
- Don't make the anchor too small. If they miss the anchor, the selling price has no context.
- Use red for the selling price only if you are a discount brand. Premium brands usually use black or grey to avoid looking 'cheap'.
- Position the anchor to the left or top. We read left-to-right, so we need the context before the data.
Core Concepts
Visual Hierarchy
Controlling the eye's path. You want the customer to see the Anchor FIRST (to set the value), then the Price SECOND (to feel the gain).
Size Congruency
The physical size of the price should match the magnitude you want to convey. Make discounts BIG and costs SMALL.
Strikethrough Physics
The line through the old price visually 'cancels' the cost, reducing the pain of paying.
What is Visual Anchor Designer?
This tool creates CSS-based mockups of standard retail pricing displays. It allows you to visualize the 'Contrast Effect'—how the visual weight of the reference price changes the perception of the selling price.
Best For
- • Designing product cards.
- • Setting up Shopify themes.
- • Creating print tags.
Limitations
- • Visual only.
- • Does not measure conversion.
Alternative Methods
Anchor Pricing Tool
Focuses on the math/gap rather than the visuals.
Industry Applications
See how this methodology generates real revenue uplift in different sectors.
Luxury Retailer
Sale tags looked too cheap.
Switched from Red text to Grey text for the sale price, but kept the anchor size large.