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UX AUDIT
Price Visuals Audit Checklist
A checklist to ensure your prices are formatted for maximum cognitive fluency and conversion.
LIVE PREVIEW
| Page / Surface | Current Format | Proposed Format | Psychological Principle | Action |
|---|---|---|---|---|
| Product Page | $1,400.00 | 1400 | Syllabic Length / Friction | Remove comma and decimals |
| Sale Banner | $19.00 | $19 | Minimalism | Remove decimals |
| Checkout | $19 | $19.99 | Charm Pricing | Test .99 for lower friction |
| -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- |
Instructions
- 1Syllabic Length: We read numbers in our heads. 'One thousand four hundred' is longer than 'Fourteen hundred'.
- 2Currency Symbols: Removing the '$' can reduce the 'pain of paying' in luxury contexts.
- 3Font Size: Smaller fonts for price can actually make the magnitude seem smaller.
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Optimize your price typography. Small changes in presentation can lead to significant changes in perception.
Key Features
Format Comparison: Side-by-side.
Principle Tagging: Why it works.
Common Use Cases
Menu Design: Restaurant pricing.
Luxury Retail: High-end formatting.
Frequently Asked Questions
Should I always remove decimals?
No. For low cost items, decimals (.99) signal a bargain.