Bundle Psychology Visualizer
It's not just the math, it's the message. Compare different ways to frame your bundle offer to maximize perceived value.
Inputs
Discount Framing
Percentage Framing
The "Free" Gift
Choosing the Right Frame
Maximize the perceived size of the benefit.
Rule of 100 Check
Total price > 100. '$ Off' is likely stronger than '% Off'.
The Free Threshold
Bundle is more expensive than Item 1. 'Free Gift' frame is tricky unless you frame it as 'Buy Bundle, Get Accessory Free'.
Execution Steps
Enter prices for Item 1 (Hero) and Item 2 (Attach).
Set the total Bundle Price.
The tool visualizes 3 different framing strategies: Dollar Off, Percent Off, and Free Gift.
Choose the one that feels most compelling based on the 'Rule of 100'.
Pro Strategy
- If the add-on item is cheap, frame it as 'Free Gift' rather than a small discount on the total.
- Don't bundle a cheap item with an expensive item if it lowers the perceived value of the expensive item (Negative Footprint Illusion).
- Use 'Mixed Bundling' (available separately or together) to set a reference price.
Core Concepts
Framing Effect
People react differently to a choice depending on how it is presented. 20% off vs $20 off are mathematically the same but psychologically distinct.
Categorical Thinking
Consumers categorize costs and benefits. A 'Free Gift' is a distinct benefit category, whereas a discount is just a reduction in cost category. Benefits > Reduced Costs.
Price Partitioning
How the total price is broken down. Bundling obscures the individual prices, making it harder to evaluate the 'fairness' of each component.
What is Bundle Psychology Visualizer?
This tool applies behavioral economics principles to bundling. It calculates the objective savings and then simulates how that savings appears in different psychological frames.
Best For
- • Creating holiday gift sets.
- • Designing BOGO offers.
- • Email marketing subject lines for promotions.
Limitations
- • Does not account for inventory costs.
- • Visualizer assumes standard layout.
- • Does not measure actual conversion (requires A/B testing).
Alternative Methods
Bundle Profit Calculator
Focuses on the financial margin rather than the psychological framing.
Industry Applications
See how this methodology generates real revenue uplift in different sectors.
Nintendo Console Bundle
Hardware sales slowing.
Bundled Console + Game. Instead of '$50 Off', framed as 'Includes Free Game'.