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MARKETING MATH
Bundle Psychology Worksheet
A framework to decide how to frame your offer: 'Buy X Get Y', 'Save $', or 'Save %'.
LIVE PREVIEW
| Bundle Contents | Total Price | Discount Value | Frame A ($ Off) | Frame B (% Off) | Frame C (Free Gift) | Recommendation |
|---|---|---|---|---|---|---|
| Socks (5 Pack) | $50 | $10 | Save $10 | Save 20% | Buy 4 Get 1 Free | Frame C (Free is powerful) |
| Laptop + Bag | $1200 | $150 | Save $150 | Save 12.5% | Free Bag ($150 Value) | Frame A or C |
| -- | -- | -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- | -- | -- |
Instructions
- 1Rule of 100: If price < 100, % looks bigger. If price > 100, $ looks bigger.
- 2The Power of Free: 'Free' is an emotional hot button that often beats a mathematically superior discount.
- 3Categorical Thinking: People prefer getting a 'Free Accessory' over a 'Discount on the Main Item'.
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Choose the words that make your deal sound the biggest.
Key Features
Math Comparison: See the numbers side-by-side.
Framing Rules: Rule of 100 applied.
Common Use Cases
Holiday Bundles: Gift sets.
B2B Contracts: 'Free Onboarding'.
Frequently Asked Questions
What is hyperbolic discounting?
Preferring smaller, immediate rewards over larger, later ones.