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MARKETING OPS
Offer A/B Testing Matrix
Framework to design and log split tests for different promotional offers.
LIVE PREVIEW
| Offer Name | Mechanic | Face Value | True Cost | Perceived Value | Target Segment | Test Dates |
|---|---|---|---|---|---|---|
| Welcome 10 | $ Off | $10.00 | $10.00 | Medium | New Visitors | Q1 |
| Free Ship > $50 | Threshold | Free Ship | $6.50 | High | Cart Abandoners | Q1 |
| -- | -- | -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- | -- | -- |
Instructions
- 1True Cost: Calculate margin hit.
- 2Perception: Rate Low/Med/High.
- 3Segment: Who gets it?
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Systemize your promotional strategy. Compare true costs vs consumer perception.
Key Features
Cost/Value Grid: Strategic alignment.
Calendar: Planning view.
Common Use Cases
Email Marketing: Flow optimization.
Paid Ads: Hook testing.
Frequently Asked Questions
What is breakage?
Unused offers (cost $0).