Back to Templates
GAME THEORY
Competitor Reaction War Game
Scenario planning tool to predict and prepare for competitor responses to your price changes.
LIVE PREVIEW
| Scenario | Our Move | Competitor A Likely Reaction | Competitor B Likely Reaction | Probability | Counter-Move |
|---|---|---|---|---|---|
| Q4 Promo | 20% Off Site-wide | Match Offer (High Prob) | Ignore (Low Prob) | High | Extend sale by 2 days |
| Price Hike | Raise Prices 10% | Hold Price to steal share | Raise Price to improve margin | Medium | Launch 'Value' fighter brand |
| -- | -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- | -- |
Instructions
- 1Think Like Them: Roleplay as the competitor CEO.
- 2Assess Capacity: Can they afford a price war?
- 3Plan Contingencies: Don't move without a Plan B.
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Don't just act; anticipate. Use Game Theory to predict how the market will respond to your pricing moves.
Key Features
Scenario Planning: Multiple timelines.
Risk Assessment: Probability scoring.
Common Use Cases
Major Price Changes: Risk mitigation.
Black Friday Strategy: Promo planning.
Frequently Asked Questions
What is the Nash Equilibrium?
The state where no player benefits by changing strategy (often a stalemate).