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SUBSCRIPTION OPS
Subscription Box Unit Economics
Model the profitability of a physical subscription box business, accounting for churn and increasing LTV.
LIVE PREVIEW
| Metric | Month 1 | Month 3 | Month 6 | Month 12 |
|---|---|---|---|---|
| Active Subscribers | 1000 | 850 | 700 | 500 |
| Monthly Churn | - | 5% | 4% | 3% |
| LTV Realized | $50 | $140 | $260 | $480 |
| -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- |
Instructions
- 1Track COGS per Box: Ensure product + fulfillment cost < 60% of price.
- 2Monitor Churn: High churn kills physical sub businesses faster than SaaS due to COGS.
- 3Calculate Payback: How many boxes must a user buy to cover CAC?
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Physical subscriptions have hard costs every month. Use this model to ensure sustainability.
Key Features
Churn Decay: Realistic drop-off.
Fulfillment Math: Pick/pack/ship costs.
Common Use Cases
Cratejoy Sellers: Business planning.
DTC Replenishment: Subscribe & Save.
Frequently Asked Questions
What is a good margin?
Aim for 40-50% gross margin after shipping.