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SURVEY SCRIPT
Van Westendorp Survey Script
The exact questions you need to ask to run a Price Sensitivity Meter (PSM) analysis.
LIVE PREVIEW
| Question ID | Question Text | Input Type | Logic | Analysis Category |
|---|---|---|---|---|
| Q1 | At what price would you consider this product to be so expensive that you would not consider buying it? | Currency Input | Required | Too Expensive |
| Q2 | At what price would you consider this product to be priced so low that you would feel the quality couldn't be very good? | Currency Input | Required | Too Cheap |
| Q3 | At what price would you consider this product starting to get expensive, so that it is not out of the question? | Currency Input | Required | Expensive |
| Q4 | At what price would you consider this product to be a bargain—a great buy for the money? | Currency Input | Required | Cheap / Bargain |
| -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- |
Instructions
- 1Order Matters: Ask in order.
- 2Open Ended: Use text inputs.
- 3Validation: Logic checks.
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
The PSM relies on asking the right questions. This template provides the exact script.
Key Features
Psychologically Validated: Minimizes bias.
Export Ready: Matches analysis tools.
Common Use Cases
New Product Development: Launch price.
Repricing Campaigns: Sensitivity checks.
Frequently Asked Questions
Sample size?
200-300 qualified responses.