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STRATEGY MAP
Competitive Landscape Canvas
A framework to map every player in your market based on Price vs Value.
LIVE PREVIEW
| Competitor Name | Price Tier (Low/Mid/High) | Perceived Quality (1-10) | Market Share | Value Proposition | Vulnerability |
|---|---|---|---|---|---|
| My Brand | Mid | 8 | 15% | Affordable Luxury | Brand Awareness |
| Giant Corp | Low | 4 | 50% | Availability | Low Quality / Commoditized |
| Niche Player | High | 9 | 5% | Status Symbol | Limited Distribution |
| -- | -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- | -- |
Instructions
- 1Plot the Points: Use X-axis for Price and Y-axis for Quality.
- 2Identify White Space: Look for empty quadrants (e.g., High Quality + Mid Price).
- 3Attack Plan: How do you steal share from the players closest to you?
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Visualize the battlefield. Identify where you stand and where the open opportunities are.
Key Features
Quadrant Logic: Standard strategic mapping.
SWOT Integration: Vulnerability column.
Common Use Cases
Pitch Decks: Investor slides.
Strategy Sessions: Annual planning.
Frequently Asked Questions
How do I measure quality?
Use review scores (stars) or NPS as a proxy.