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RESEARCH DESIGN
Monadic Survey Design Template
A blueprint for structuring split-cell price tests to ensure statistical validity.
LIVE PREVIEW
| Cell ID | Price Point | Stimulus Description | Sample Size Target | Key Question | Purchase Intent Scale |
|---|---|---|---|---|---|
| Cell A | $19.99 | Standard Product Image | 200 | How likely are you to buy? | 5-Point Likert |
| Cell B | $24.99 | Standard Product Image | 200 | How likely are you to buy? | 5-Point Likert |
| Cell C | $29.99 | Standard Product Image | 200 | How likely are you to buy? | 5-Point Likert |
| -- | -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- | -- |
Instructions
- 1Isolate Price: Ensure the product description is identical across all cells.
- 2Screening: Filter out respondents who would never buy the category regardless of price.
- 3Randomization: Use survey software to randomly assign users to cells.
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Design rigorous Monadic tests without missing critical demographic screening questions.
Key Features
Screening Logic: Filter non-buyers.
Cell Structure: Organized layout.
Common Use Cases
New Product Launch: Testing base price.
Price Increase: Testing churn risk.
Frequently Asked Questions
Minimum sample?
N=200 per cell is recommended.