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SURVEY LOGIC
MaxDiff Question Generator
Spreadsheet to organize attributes and generate the balanced block design for Best-Worst scaling.
LIVE PREVIEW
| Attribute ID | Attribute Name | Description displayed to user | Block 1 | Block 2 | Block 3 |
|---|---|---|---|---|---|
| A1 | Battery Life | 24-hour battery life | X | - | - |
| A2 | Waterproof | IP67 Water Resistance | X | X | - |
| A3 | Price | $49.99 Retail Price | - | X | X |
| -- | -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- | -- |
Instructions
- 1List Attributes: Enter all features you want to rank.
- 2Balance: Ensure every attribute appears an equal number of times across blocks.
- 3Formatting: Keep descriptions short and comparable.
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Set up your MaxDiff study correctly by ensuring attribute balance.
Key Features
Attribute Grid: Central list.
Block Logic: Example rotation.
Common Use Cases
Feature Prioritization: Roadmap planning.
Message Testing: Ad copy ranking.
Frequently Asked Questions
How many items?
Test 10-20 items max.