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Markup vs Margin Cheat Sheet
A printable reference guide to quickly convert between Markup % and Gross Margin %.
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| Markup % | Margin % | Multiplier (Cost x) | Example Cost $10 | Sell Price |
|---|---|---|---|---|
| 10% | 9.1% | 1.10 | $10.00 | $11.00 |
| 25% | 20.0% | 1.25 | $10.00 | $12.50 |
| 50% | 33.3% | 1.50 | $10.00 | $15.00 |
| 100% (Keystone) | 50.0% | 2.00 | $10.00 | $20.00 |
| -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- |
Instructions
- 1Print It: Stick this on the wall for your buying team.
- 2Use Multipliers: It's faster to multiply cost by 1.5 than to calculate margin manually.
- 3Memorize Key Thresholds: 50% Markup = 33% Margin.
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Stop making math errors in negotiations. Use this cheat sheet for instant clarity.
Key Features
Conversion Grid: 5% increments.
Quick Multipliers: Fast math tools.
Common Use Cases
Supplier Negotiations: On-the-fly math.
Training: Educating junior buyers.
Frequently Asked Questions
Can margin be > 100%?
No. Markup can be infinite, Margin caps at 99.9%.