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ANALYTICS SCHEMA
GA4 Monetization Schema
A data dictionary for setting up Google Analytics 4 to track pricing effectiveness properly.
LIVE PREVIEW
| Event Name | Parameter | Type | Example Value | Why Track This? |
|---|---|---|---|---|
| view_item | price | Float | 49.99 | Base interest metric |
| view_item | currency | String | USD | Multi-currency normalization |
| add_to_cart | value | Float | 49.99 | Intent to buy signal |
| purchase | coupon | String | WELCOME20 | Track discount code leakage |
| purchase | shipping | Float | 5.00 | Separate logistics revenue |
| -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- |
Instructions
- 1Data Layer: Give to dev.
- 2Analysis: Use Funnel Exploration.
- 3Discounts: Track 'coupon' parameter.
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
GA4 needs specific parameters for margin analysis. This schema bridges marketing and dev.
Key Features
Standardized Events: Aligned with Google.
Margin Metrics: Shipping/Tax/Discount.
Common Use Cases
Developer Handoff: Jira attachment.
Analytics Audit: Checklist.
Frequently Asked Questions
Why data layer?
Reliability over DOM scraping.