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FINANCIAL MODEL

Elasticity Calculator Model

Excel-based model to calculate PED (Price Elasticity of Demand) from historical sales data.

LIVE PREVIEW
PeriodPrice ($)Volume (Units)Revenue% Change Price% Change VolImplied Elasticity
Q1$1001000$100,000---
Q2$901200$108,000-10.0%+20.0%-2.0 (Elastic)
Q3$110800$88,000+22.2%-33.3%-1.5 (Elastic)
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Instructions

  • 1Clean Data: Ensure periods are comparable.
  • 2Outliers: Remove holiday spikes.
  • 3Formula: %ΔQ / %ΔP.

Pro Tip

You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.

About this Template

Calculate your true elasticity coefficient using historical sales data.

Key Features

Automated Formulas: Just enter price/volume.

Interpretation Key: What the number means.

Common Use Cases

Quarterly Business Reviews: Strategic insight.

Pricing Reviews: Data backing.

Frequently Asked Questions

Does this work for services?

Yes, use billable hours or contracts as volume.

Growth Partnership

Don't just optimize prices. Dominate your market.

Great unit economics need volume to scale. I partner with select brands to build SEO strategies that drive high-intent, profitable traffic.

Solo expertise. Direct communication. No agency bloat!