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RESEARCH PLANNING
Conjoint Attribute Planning Sheet
Worksheet to define attributes and levels for a Choice-Based Conjoint (CBC) study.
LIVE PREVIEW
| Attribute Name | Level 1 | Level 2 | Level 3 | Level 4 | Hypothesized Importance |
|---|---|---|---|---|---|
| Screen Size | 13-inch | 15-inch | 17-inch | - | High |
| Processor | i5 | i7 | M1 | M2 | Medium |
| Price | $999 | $1299 | $1499 | $1899 | High |
| -- | -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- | -- |
Instructions
- 1Limit Attributes: Max 5-7.
- 2Realistic Levels: Market feasible.
- 3Price Range: +/- 30%.
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Plan your conjoint study structure before building the survey.
Key Features
Structure Grid: Organized layout.
Hypothesis Tracking: Compare results later.
Common Use Cases
Product Design: MVP definition.
Packaging: Tier differentiation.
Frequently Asked Questions
Can I add more levels?
Yes, but keep it balanced.