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FINANCIAL MODEL
Brand Equity Premium Calculator
Model to calculate the financial value of your brand relative to generic competitors.
LIVE PREVIEW
| Metric | My Brand | Generic/Competitor | Delta | Volume | Brand Value $ |
|---|---|---|---|---|---|
| Price | $120 | $100 | $20 | 5,000 | $100,000 |
| Conversion Rate | 2.5% | 1.5% | 1.0% | 10,000 Visits | $Value of Leads |
| -- | -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- | -- |
Instructions
- 1Price Premium: Compare price for identical features.
- 2Volume Premium: Compare market share at equal prices.
- 3Total Equity: Sum of Price Premium + Volume Premium.
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Quantify the intangible value of your brand in hard dollars.
Key Features
Premium Logic: Price vs Volume.
Valuation Formulas: Auto-calculate.
Common Use Cases
Acquisition: Valuing a company.
Marketing ROI: Justifying brand spend.
Frequently Asked Questions
What is 'Generic'?
Store brand or white-label equivalent.