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EXPERIMENT TRACKER
Anchor Pricing Experiment Log
Track the impact of different reference prices (MSRP vs 'Compare At') on conversion rates.
LIVE PREVIEW
| Product | Base Price | Anchor Price A | Anchor Price B | Conversion Rate A | Conversion Rate B | Winner |
|---|---|---|---|---|---|---|
| Summer Dress | $49.00 | $89.00 (MSRP) | $120.00 (Boutique) | 2.1% | 2.4% | Anchor B |
| SaaS Basic Plan | $29/mo | Next to Pro ($99) | Next to Enterprise ($499) | 1.5% | 1.8% | Enterprise Anchor |
| -- | -- | -- | -- | -- | -- | -- |
| -- | -- | -- | -- | -- | -- | -- |
Instructions
- 1Test Magnitude: Does a higher anchor always work, or does it lose credibility?
- 2Context: Ensure the anchor is a valid comparison (e.g., 'Competitor Price' vs 'Our Old Price').
- 3Visuals: Test strikethrough vs side-by-side positioning.
Pro Tip
You can import the downloaded CSV directly into Google Sheets, Excel, or Airtable. The formatting is universal.
About this Template
Use this log to scientifically test how reference prices influence value perception.
Key Features
A/B Test Columns: Direct comparison.
Credibility Check: Notes on customer feedback.
Common Use Cases
Ecommerce: Strikethrough pricing.
SaaS: Plan grid layout.
Frequently Asked Questions
Is anchoring legal?
Yes, as long as the anchor price was a genuine selling price at some point (FTC guidelines).