Churn Impact Visualizer
See the invisible cost of churn. Calculate how much revenue you lose over time and the 'Growth Ceiling' created by high churn rates.
Attrition Metrics
Revenue Leakage
The Cost of Attrition
Lost Revenue by Month 24: $6,624,633
Actual Growth
You end up at $3,225,100 ARR.
The Gap
The red area represents money you earned (acquired) but failed to keep.
Execution Steps
Enter Starting ARR.
Set 'Monthly Churn Rate' (Revenue Churn).
Set 'Monthly Growth Rate' (New Sales).
The Red area shows the cumulative gap between potential and actual revenue.
Pro Strategy
- Churn reduction is the highest ROI activity for mature SaaS. Cutting churn by 50% doubles your growth ceiling.
- Focus on 'Net Revenue Retention'. If expansion revenue > churn, you grow automatically.
- High churn usually indicates a product-market fit problem or poor onboarding, not a pricing problem.
Core Concepts
The Leaky Bucket
You cannot fill a bucket with a hole in it. If churn is high, you must run faster and faster just to stay in the same place.
Growth Ceiling
The mathematical limit where Churn = Acquisition. Your business stops growing regardless of sales effort.
Revenue Churn
The % of revenue lost. This is more important than Logo Churn. Downgrades count as revenue churn.
What is Churn Impact Visualizer?
This model projects two timelines: one with zero churn (Ideal) and one with your actual churn. The gap represents value destroyed. It visualizes the compounding effect of retention.
Best For
- • Strategic planning.
- • Investigating growth plateaus.
- • Justifying Customer Success budget.
Limitations
- • Assumes constant rates.
- • Simple compounding model.
Alternative Methods
LTV Calculator
Focuses on per-user value.
Industry Applications
See how this methodology generates real revenue uplift in different sectors.
Marketing Tool
Stalled at $5M ARR.
Churn was 4%. Ceiling was hit. Reduced churn to 2%.