Price Comparison Tool
Contrast two price points to see the delta and perceived gap.
Price Points
Comparative Analysis
Benchmarking the delta
Total Delta
Price B is $15.00 higher than A.
Relative Lift
This represents a 30.0% variance.
Strategic Note
Significant gap detected: Differentiate value clearly.
Execution Steps
Enter Baseline Price (A).
Enter Comparison Price (B).
Review the dollar and percentage gap.
Pro Strategy
- Avoid gaps <15% unless you want to cannibalize the lower tier.
- A 2x jump (100% gap) is the standard for 'Good, Better, Best' ladders.
- Highlight the % difference to justify premium features.
Core Concepts
Price Gap
The relative distance between competitors or internal tiers.
Value Gap
If Price B is 30% higher, is the quality also 30% higher?
Anchoring Effect
Showing B next to A determines which one feels like the 'standard'.
What is Price Comparison Tool?
Standard percentage variance calculation: ((B - A) / A) * 100.
Best For
- • Competitor benchmarking.
- • Testing price hikes.
- • Analyzing tier gaps.
Limitations
- • Doesn't account for feature differences.
Alternative Methods
Price Gap Analyzer
For multi-competitor tracking.
Industry Applications
See how this methodology generates real revenue uplift in different sectors.
Tier Fix
Users not upgrading.
Increased gap from 10% to 50% but added clear value.
Downloadable Resources
No templates available for this tool yet.