Pricing Intelligence
Should Be Free.
We believe that sophisticated economic modeling shouldn't be gated behind $50,000 consulting fees or enterprise software licenses.
The "Black Box" Problem
For decades, pricing strategy has been treated as a dark art. Agencies and consultants hoard the formulas. Software vendors lock the math behind "Contact Sales" buttons.
This leaves 99% of businesses—startups, DTC brands, and agencies—guessing at their prices. They leave millions on the table because they lack access to the basic tools of the trade.
- ❌ Opaque "Proprietary" Algorithms
- ❌ Costly Annual Contracts
- ❌ Mandatory Sales Calls
Our Mission
To build the open-source operating system for commerce strategy.
Democratized Math
We take complex economic models (Van Westendorp, Gabor-Granger) and turn them into free, user-friendly calculators.
Privacy First
Your margin data is your business. Our tools run client-side in your browser. We don't store your sensitive inputs.
Actionable Output
Theory is useless without execution. Every tool provides specific, strategic recommendations you can use today.
"I sell expertise,
not algorithms."
Hi, I'm Shounak Gupte. I'm a Technical SEO Architect and Pricing Strategist.
I built RevOptima.io because I was tired of seeing brilliant brands fail due to bad unit economics. I realized that while the math of pricing should be free, the strategy of growth is where the real value lies.
The Business Model is simple: The tools are free marketing. If they help you grow, and you need advanced SEO or technical strategy to scale further, you might hire me. If not, enjoy the free math.
Get in Touch
Have a question about a calculator? Need a custom feature? Or looking for enterprise SEO consulting?